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AWA 2024, new commercial platform for water industry professionals

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  • Under the motto "The water that connects us," #AWA2024 represents a new marketplace model focused on generating business opportunities and accelerating buying and selling processes.
  • The new B2B Water Technology Marketplace will be an exclusive showroom for 100 companies providing solutions and services that will address current challenges in the water industry, such as water security and sustainable development.
  • AWA will present the most innovative technological solutions alongside representatives of the most significant companies in the urban, industrial, and service sectors, with a special focus in this edition on the horticultural sector and opportunity countries in North Africa, the Middle East, and Latin America.

Madrid, April 12, 2024

SHOW2BE, organizer of trade events, announces the positive progress of AWA 2024, The B2B Water Technology Marketplace, to be held on October 15 and 16 in Madrid, specifically at the Multiusos Madrid Arena Pavilion in Casa de Campo.

This event is characterized by its practical, functional, and economical participation model, designed to maximize the return on investment of participating companies and expand their economic value. SHOW2MARKET® events are distinguished by being high-quality and specialized professional ecosystems capable of generating multiple business opportunities, as well as activating commercial processes and generating leads throughout the year, reaching their peak with two days of in-person networking in October.

“AWA is conceived as a comprehensive business solution for the water industry, adapted to new trends and business models, based on current technologies to create sales opportunities for companies.”

Raúl Calleja, director of SHOW2BE with more than two decades of experience in organizing international professional trade fairs in various sectors

The event leverages the international relevance of the Spanish water business sector, as well as the strategic geographical location of Madrid, to establish an international reference point that promotes technological solutions for the sector. AWA represents a modern approach to organizing professional events, focused on product and service commercialization and supported by technology.

The SHOW2MARKET® model is innovative in building demand-driven events, investing in a hospitality program for current and potential customers of the exhibition community and adapting participations to the specific needs of each company. AWA positions itself as an essential platform for commercialization in the water sector, enhancing commercial dynamism, visibility, and the strategic positioning of participating companies.

In addition to its impact in the Iberian Peninsula, #AWA24 will serve as a bridge for innovation and commercial collaboration with North Africa, the Middle East, and Latin America. Under the motto “The water that connects us,” the event will offer exhibition spaces, congresses, demonstrations, workshops, and networking opportunities, including the AWArds ceremony, to explore the latest technologies in water management, efficiency, sustainability, and circular economy.

Permanent ecosystem of technological innovation

#AWA24 is established as a permanent ecosystem of professionals committed to developing technological solutions for efficient management of the integral water cycle, supported by digital transformation through AWA365, a year-round active networking and company directory platform.

AWA's central themes will include water security, sustainable development, energy efficiency, innovation, source diversification, circular economy, and digitalization, among others, reflecting current challenges and internationalization opportunities in the water industry.

Registration for AWA24 is now open, until June 15 enjoy exclusive benefits, Early Bird discount, preferred location, and much more.