BUSSINES PASS
FIS SUMMIT 2025: No one wants to miss the big franchise party
Madrid, October 3, 2025
On October 15 and 16, no one will want to miss the great franchising celebration. Madrid will host the second edition of the Franchise Innovation Summit (FIS), the largest professional gathering in the franchising sector, which will turn the city into the capital of innovation and business expansion.
The content program for the Main Auditorium, the congress heart of the event, will bring together executives, experts and leading brands to debate the major challenges and opportunities facing franchising both in Spain and in the international market.
Retail, marketing and new opportunities, to kick off FIS2025
The first day will begin with a session focused on the franchise model in supermarket chains and proximity markets, featuring the participation of Alcampo, Carrefour Express, Eroski and Grupo Día, moderated by Mar Calderón, director of the sector media outlet Food Retail & Service.
The morning block will also include a presentation on Digital Marketing and Branding in Franchising, with Carolina Iguaz (Chief Business Officer of the digital marketing agency at Wanatop) and Javier Salas (Director of Expansion at Grupo LMSSM), as well as a roundtable on author-driven retail and the first Cities & Franchising Forum, with municipal representatives from Toledo, Pozuelo de Alarcón, La Nucía, Chiclana and Palencia.
In the afternoon, the focus will shift to new franchise concepts and services, with brands such as Aw Lab, True Gamers, Natuzzi and the Mobalpa–Socoo’c Group, as well as an FCI talk on key factors for franchise investors. The day will close with a debate on “Brands that grow in small cities”, featuring Brooklyn Fitboxing, Midas, U’Retail and Ayuda TPymes, moderated by BBVA, the event’s main sponsor.
October 16: real estate, wellness and the fitness world
On the second day, the congress will begin with a block dedicated to real estate franchises, with brands such as Garanty Home, Carmila, Casafari and Remax. This will be followed by presentations of innovative models in the aesthetics, health and beauty sector, with the participation of Provalliance, Marco Aldany, Depilconcept, Depilife and d’uñas.
Another key moment of the day will be the roundtable dedicated to the fitness and wellness sector, with speakers from Anytime Fitness Iberia, Energie Fitness, L’Orange Bleue, Trib3/Pilat3s, Fit Brands International, NIL Fitness and Curves Spain, moderated by Manel Valcarce (Valgo).
Sustainability will also have a prominent space with a talk organized and moderated by BBVA.
FIS 2025 will close with the Mediterranean Forum: Guest Business Community 2025, highlighting business cooperation with this region, and with the presentation of the FIS 2025 Hackathon project.
With opening hours from 9:30 a.m. to 6:30 p.m., FIS 2025 is consolidated as the great showcase for innovation in franchising, offering professionals, investors and entrepreneurs a unique agenda to discover trends, learn from success stories and anticipate the future of the sector.