SHOW2BE, the new global trade fair operator for the international scope
The New Generation of B2P Events to Empower Industries, Sectors, Companies, and Professionals.
Specialists in trade fair marketing solutions, creativity, innovation, and new technologies to turn ideas and projects into professional trade fair ecosystems.
The SHOW2BE group has all the necessary services to be agile, flexible, and effective, focusing on the objectives of companies and sectors:
Professional Trade Fairs
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International trade fair operator
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Custom trade fair ecosystem design
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Relevant and high-value content
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Impactful and sustainable venues, productions, and setups
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360º communication adapted to a new generation of channels, audiences, and communities
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Specific tools for 3.0 trade fair marketing and B2P
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Innovation and Creativity in the service of Experience and Personalization
Events, Industries, and Sectors
SHOW2BE specializes in designing and developing niche, vertical, and specialized trade fair ecosystems in the sectors.
We turn your ideas and projects into trade fair communities. Discover some examples of how we do it:
OUR EVENTS
Inspiring
Team
Passion, creativity, and teamwork are our hallmarks. That's why, behind SHOW2BE, there's a team of professionals in love with trade fairs, their value, and the opportunities they generate for professionals, companies, sectors, and cities where they take place.
Events General Manager
Managing Director
Marketing & Communication Manager
Key Account Manager
Operations Manager
Communication Manager
Content & Congress Manager
Head of Strategy
Head of Software Development
Exhibitor Service Manager
Marketing Assistant
No, much better in company.
We know that a sectoral event must be led by sectoral and professional associations and the institutions that represent the sectors, in a collaborative, participatory, and service format. Relationships from which each event is designed, promoted, and boosted. Because fairs are a tool at the service of each sector.
SHOW2BE is the result of the strategic alliance between CIBEXPY and 4ForEverything, which is a member of:
SHOW2BE is committed to contributing to the empowerment of the trade fair industry, with training and capacity building for professional fair users and marketing specialists creating community and belonging.
SHOW2BEUP is the ecosystem where you will find inspirational content, success stories, tips, tools, podcasts, seminars with industry professionals.
Press Room
What is not in the press does not exist.
Raúl Calleja: the founder of SHOW2BE introduces us to the trade fair model of the future
How are professional trade fairs changing thanks to technology? In this episode of NO LIMITS, Raúl Calleja, founder of SHOW2BE, reveals...
FIS is born, at the service of the franchise sector in November 2024
FIS, the Franchise Innovation Summit, will be held in Madrid in November 2024 to boost innovation and visibility of the franchise sector...
SHOW2BE highlights the ten key benefits of professional trade fairs
After more than 20 years in the sector, SHOW2BE has identified ten key benefits of...
SHOW2BE is born
Innovative and successful model based on 3.0 trade fair marketing solutions and disruptive new technologies...
What is not in the press does not exist.