is born, an international trade fair operator pioneering the use of new technologies, innovation, and marketing 3.0 to offer a 360-degree service
- This new player in the professional trade fair sector has an innovative and successful model based on 3.0 trade fair marketing solutions and disruptive new technologies to co-create personalized and tailored trade fair ecosystems with professional associations and public administrations.
- SHOW2BE offers a comprehensive 360-degree service capable of managing everything from the co-development of the event idea to its execution, production, promotion, and communication or congressual content, through location management, experiential space design, setups, stand creation, and vendor relations.
- A trade fair operator with international vocation, focused on the Ibero-American scope, aims to lead the next generation of professional trade fairs.
- SHOW2BE has an expert team in B2P (Business-to-People) trade fair marketing, with over 20 years of experience in the professional trade fair sectors of food & retail, industrial, services, and lifestyle.
Madrid, January 10, 2024
The trade fair and congress market now has a new and innovative international operator: SHOW2BE. With a tested model based on 3.0 trade fair marketing solutions and exponential new technologies, it is a pioneer in making available to sectoral associations, professional clusters, and public administrations its full range of tools and 360º services to co-create professional trade fair ecosystems. Through them, it seeks to contribute to the development and promotion of vertical and specialized sectors, and activate and accelerate business opportunities among the business community with maximum return on investment by empowering networking and knowledge of sectoral novelties and innovation among professionals in each collective.
This new player offers its services to other trade fair operators and owners of public venues to collaborate in the development of trade fair/congress events and enhance their visibility, value, and economic strength. This is achieved through an ‘all-in-one’ comprehensive service, combining the flexibility and agility of a private trade fair operator with all relational services, impactful production, and unique and singular staging, high technology, high-value content for the entire trade fair community, marketing and communication, innovation, and commercial creativity. In addition, the trade fair participation model developed by SHOW2BE is simple and functional and focuses on the particular objectives of companies and professionals. It is based on rationality and emotionality and uses modern trade fair marketing metrics and KPIs aligned with new tools and technologies so that each user extracts the maximum return from their personalized commercial experience (ROX).
On the other hand, sustainability is at the core of all trade fair proposals and working methodologies of SHOW2BE, which guarantees that each trade fair experience contributes positively to the environment and society and generates a positive impact on the city environment where the event takes place.
"Vertical and specialized professional trade fairs are the most powerful and complete sales, marketing, and communication tool there is. Therefore, SHOW2BE aims to drive the evolution of a new generation of B2P fairs, with resources and work strategies focused on creating direct and meaningful connections between companies and people, prioritizing personalized experiences and human interaction in the business world, where innovation and new technologies respond as enablers of new services, solutions, and tools, to drive the growth of companies, empowering reference sectors, and professional development of audiences and sectoral communities, through the most efficient trade fair services, fairs and events, and 3.0 and B2P trade fair marketing solutions."
To achieve this, it has a large team of professionals, many of whom have more than two decades of experience in the design, creation, production, and management of hyper-specialized B2B and B2C fairs, "but who at SHOW2BE have gone a step further to create a new proposal, Business-to-People (B2P), merging the most effective aspects of both models," adds Calleja.
SHOW2BE is committed to collaborating with sectoral and professional associations, as well as with institutions representing sectors, "because fairs are a tool for the promotion and visibility of sectors, and where our main objective is to help companies continue selling, growing, and exporting, maximizing their return on investment not only during the event days but through 365D services, because each trade fair ecosystem must be an active permanent networking community," says Calleja. Therefore, SHOW2BE designs each professional fair according to the needs of each sector and each participating company.
SHOW2BE is the result of an alliance between the strategic consulting firm for events and trade fair marketing CIBEXPY and the experiential marketing and events agency 4forEVERYTHING. The former is led by Raúl Calleja, with over 20 years of experience in organizing professional fairs in Spain, Europe, and the rest of the world linked to various sectors, while the latter has a track record of over a decade in creating trade fair and corporate experiences with comprehensive service, from strategy, creativity, and design to production and implementation.
About SHOW2BE
SHOW2BE is the new global trade fair operator for the international scope, focusing on the entire area of influence and commercial connection with Ibero-America, which offers a 360º model of integral provider, own service, and proven success. It combines technology, 3.0 trade fair marketing solutions, specialized audiences, content, community, personalization, experience, and formats at the service
It has over 20 years of experience in the design, creation, production, organization, and management of hyper-specialized B2B and B2C fairs, driving a new B2P (Business-To-People) model. It specializes in innovation and disruptive new technologies in order to maximize value contribution, return on investment, and optimization of the time of trade fair communities and audiences.