Raúl Calleja: the founder of introduces us to the trade fair model of the future
- How are professional trade fairs changing thanks to technology? In this episode of NO LIMITS, Raúl Calleja, founder of SHOW2BE, reveals how his company is revolutionizing the sector with personalization, innovation, and digital marketing. A transformative vision you can't miss!
Madrid, December 3, 2024
Professional trade fairs have evolved into key commercial tools in sectors like agrifood, automotive, and retail. In the latest episode of NO LIMITS Podcast, Raúl Calleja shares his experience after more than 20 years organizing fairs like Fruit Attraction and his vision with SHOW2BE, a trade fair operator that combines advanced technology and innovation to boost companies' visibility and business opportunities.
“Companies don’t buy square meters at a trade fair; they buy leads and business opportunities”, explains Calleja. SHOW2BE focuses on personalizing each trade fair project, adapting it to the specific needs of exhibitors and attendees through solutions like artificial intelligence and digital platforms that operate 365 days a year.
Technology as a driving force in trade fairs
SHOW2BE introduces technologies such as lead automation, supply-demand matchmaking, and 3D tools that allow companies to visualize their stands before each event. This not only saves time but maximizes commercial impact.
Additionally, its digital trade fair marketing model isn’t limited to event days. “We’ve created a living ecosystem that connects companies and clients all year round. Networking and visibility don’t end when the fair closes,” says Calleja.
An essential tool for entrepreneurs and freelancers
SHOW2BE has already launched projects like FIS (Franchise Innovation Summit), an event focused on the franchise world where entrepreneurs and freelancers can explore business opportunities in a proven and profitable environment. This model helps companies of all sizes diversify and grow by leveraging the community these fairs create.
“Professional trade fairs are a loudspeaker for innovation and sector growth”, says Calleja, who invites business owners to integrate events into their marketing strategies to reach segmented audiences and generate an immediate impact.
The future of professional trade fairs
With SHOW2BE, Raúl Calleja is setting a new standard in the trade fair sector. Technology, personalization, and strategic vision are the pillars of this new way of understanding trade fairs. If you are a freelancer, entrepreneur, or business owner, this episode of NO LIMITS Podcast is an essential source of inspiration.
Listen to the full episode on Spotify or iVoox . Don’t miss it!