SHOW2BE, the new global trade fair operator for the international scope

The New Generation of B2P Events to Empower Industries, Sectors, Companies, and Professionals.

Specialists in trade fair marketing solutions, creativity, innovation, and new technologies to turn ideas and projects into professional trade fair ecosystems.


Over 20 years of experience in the design, creation, production, and management of hyper-specialized B2B and B2C trade fairs.

The SHOW2BE group has all the necessary services to be agile, flexible, and effective, focusing on the objectives of companies and sectors:

Professional Trade Fairs

Events, Industries, and Sectors

SHOW2BE specializes in the design and development of niche, vertical, and specialized trade fair ecosystems.

We turn your ideas and projects into trade fair communities.

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Passion, creativity, and teamwork are our hallmarks. That's why, behind SHOW2BE, there's a team of professionals in love with trade fairs, their value, and the opportunities they generate for professionals, companies, sectors, and cities where they take place.

SHOW2BE Team Raul
Raúl Calleja
Events General Manager
SHOW2BE Team Lorenzo
Lorenzo Alconero
Marketing & Communication Manager
SHOW2BE Team Zamorano
Alejandra Zamorano
Key Account Manager
SHOW2BE Team Clara
Clara del Castillo
Operations Manager
SHOW2BE Team Raquel
Raquel Seiz
Communication Manager
SHOW2BE Team Jiménez
Julio Jiménez
Head of Strategy
SHOW2BE Team Andrés
Andrés Yébenes
Head of Software Development
SHOW2BE Team Jaime
Jaime Beobide
Exhibitor Service Manager
SHOW2BE Team María
María Urios
Content Manager

No, much better in company.

We know that a sectoral event must be led by sectoral and professional associations and the institutions that represent the sectors, in a collaborative, participatory, and service format. Relationships from which each event is designed, promoted, and boosted. Because fairs are a tool at the service of each sector.

SHOW2BE is the result of the strategic alliance between CIBEXPY and 4ForEverything, which is a member of:

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SHOW2BE is committed to contributing to the empowerment of the trade fair industry, with training and capacity building for professional fair users and marketing specialists creating community and belonging.

SHOW2BEUP is the ecosystem where you will find inspirational content, success stories, tips, tools, podcasts, seminars with industry professionals.