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reinforces its commitment to the franchise sector as the main sponsor of the Franchise Innovation Summit

10 Benefits
  • BBVA reaffirms its commitment to the entire value chain of franchises and announces the sponsorship of what is intended to become the new benchmark event for the sector, the Franchise Innovation Summit (FIS), a forum promoted by the Spanish Franchise Association (AEF) and which celebrates its first edition in Madrid on November 13 and 14.

Madrid, October 1, 2024

Franchise Innovation Summit is born to become a reference in the professionalization of the sector and a driver of new opportunities. BBVA's participation not only supports its strategy of accompanying this sector, but also brings its experience in digital transformation, helping franchises to adapt and grow in an increasingly competitive market, aiming to be the most important financial player in the path towards a green and fair transition for all.

The FIS is designed to contribute to the dynamism of the franchise sector and offer a space for debate and networking, bringing together the main actors of the entire franchise value chain.

BBVA joins FIS2024 to promote innovation, digitalization, and sustainable expansion of franchises and SMEs in Spain. The financial entity provides comprehensive support to both franchisors and franchisees in all stages of the business lifecycle, from idea to consolidation, with the aim of helping SMEs and self-employed entrepreneurs.

"For BBVA, being part of FIS is more than sponsorship; it is an opportunity to support an entire industry, providing innovative tools and solutions, including financial ones, with an offer tailored to their needs. We want to accompany franchisors, franchisees, and future entrepreneurs on their path to success.”

FIS, a knowledge exchange hub for the entire franchise ecosystem

One of the key pieces of FIS is its congress part, where BBVA will be prominently present over two days. In these, experts, companies, and many of the franchise industry players will share the stage to discuss topics that are critical to the sector today:

  1. Digitalization and New Technologies: Exploration of how AI, big data, and automation are transforming franchises and improving operational efficiency.
  2. Innovative Business Models: Presentations on new trends that are redefining the market and creating investment opportunities.
  3. Sustainability and Social Responsibility: Integration of sustainable practices that not only meet market expectations but also add value to brands.
  4. Financing and Expansion Strategies: Specific sessions on how investment funds and venture capital are supporting the expansion of innovative franchises.
  5. Internationalization: A guide for brands looking to expand into new markets, with success stories and key strategies for successful internationalization.

María Eugenia López emphasized that “this event provides us with the ideal platform to share our advanced solutions and collaborate with other key players in creating a resilient and prosperous ecosystem where innovation and sustainability are strongly present."