Franchise Innovation Summit 2024 unveils the main topics of Congress FIS 4.0

Madrid, September 3, 2024

Promoted by the Spanish Franchise Association, the Franchise Innovation Summit (FIS) is here to establish itself as the main professional meeting point for leaders, visionaries, and entrepreneurs in the franchise sector.

In the transformative platform that is FIS, innovation, technology, networking, knowledge, and sustainability will converge to create and foster business opportunities among its attendees.

FIS 4.0: A cutting-edge technical proposal for an evolving industry

The FIS technical sessions program offers a highly inspirational, disruptive, and practical approach, aiming to provide tools, knowledge, and strategies to participants through high-level debates, interactive workshops, and roundtables with experts leading the transformation of franchises globally. This will enable attendees to anticipate changes and position themselves as leaders in a constantly evolving and competitive market.

The FIS4.0 Congress program is structured around four main thematic blocks: Innovation, Sustainability, Technologies, and Growth Strategies.

1. Innovation and Digital Transformation in Franchises

Technology is redefining the franchise business model, with digitalization being a key driver for competitiveness, profitability, and operational efficiency. Emerging trends such as artificial intelligence, cybersecurity, automation, and Big Data will be explored, offering attendees practical strategies to integrate these innovations into their processes, improve customer experience, and optimize business management.

2. Tech Marketing and Customer Experience

In a world where customer connection is more crucial than ever, franchises can leverage tech marketing to create unique and personalized experiences. From omnichannel strategies to AI applied to marketing, success stories and practical tools will be presented to boost customer loyalty, improve conversion, and stand out in a saturated and highly competitive market.

3. Empowered Franchises: Responsible Entrepreneurship and Sustainable Development

This thematic area will explore how franchises can lead with purpose by adopting sustainable and socially responsible business practices. Franchise models that combine profitability with a positive impact on society and the environment will be analyzed, highlighting responsible entrepreneurship as a key differentiator in the industry.

4. Growth Strategies: Scalability and Internationalization

Focused on the keys to scaling and expanding a franchise nationally and internationally, this block will identify the best strategies for market selection, business model adaptation, and overcoming cultural and logistical barriers, ensuring that every step towards growth is supported by a solid and well-executed strategy.

"At the Franchise Innovation Summit 2024, we will explore the most disruptive trends that are transforming the franchise sector, from innovation and sustainability to technology and growth strategies. This event is a unique opportunity to inspire, connect, and strengthen our capabilities to lead the future of our sector."

Luisa Masuet, President of the Spanish Franchise Association

In addition to the technical sessions, FIS will feature an innovative brand showroom, networking and advisory areas, and interactive spaces where attendees can experience the latest technologies applied to the sector. The offering is completed with innovation labs and consulting spaces, where experts will provide personalized advice to entrepreneurs and franchisees seeking to enhance their competitiveness.

About the Franchise Innovation Summit

The Franchise Innovation Summit is an event promoted by the Spanish Franchise Association, designed to become the epicenter of innovation and knowledge in the sector. With a phygital approach, FIS is not only experienced during the two days of celebration but extends throughout the year, creating an active community of professionals committed to the future of franchises.