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More than 85% of the showroom area at the Franchise Innovation Summit 2024 is already occupied by the leading brands in the sector

FIS is born
  • The first edition of the Franchise Innovation Summit 2024 is receiving overwhelming support from the leading brands in the sector, one month before its celebration, on November 13 and 14 in Madrid.
  • The meeting point for the entire professional franchise ecosystem already has more than 85% of the showroom area reserved by the leading brands in the franchise industry.
  • This event has established itself from its debut as an essential meeting for all actors in the sector, marking a milestone in the innovation and development of this business model in the Iberian Peninsula.

Madrid, October 22, 2024

Promoted by the Spanish Franchise Association (AEF) and with the support of BBVA as the main sponsor, the Summit is shaping up to be a trendsetter and a key meeting point for professionals looking to drive the future of franchises. Among the companies already confirmed are names like La Mafia se Sienta a la Mesa, Carmila, Interdomicilio, Heltia, Eroski, Alsea (Starbucks, Vips, Ginos, Dominos, Foster Hollywood), Rodilla, Hamburguesa Nostra, Midas, Yves Rocher, Mundofranquicia, Alcampo, Telelavo, La Esmaltería, Manitas a Domicilio, La Despensa, Banco Sabadell, Nacex, AyudaTPymes... who have chosen the Summit to showcase their latest innovations and reaffirm their commitment to innovation.

An event with added value for the franchise sector

The Franchise Innovation Summit 2024 will feature 3 simultaneous stages where more than 70 experts and thought leaders from the franchise, retail, technology, and innovation sectors will occupy the three designated auditoriums to share their strategies and knowledge through conferences and round tables.

Attendees will be able to explore the latest trends through:

  • Keynote speeches from the main leaders in the sector, addressing current and future challenges, sharing growth strategies from companies like McDonald’s, D-Uñas, Coca-Cola...
  • Global trends presented by Laureano Turienzo (president of the Spanish Retail Association), Rafael Areses (Retail IA-First), Ignacio Aguado (Communication and Marketing)...
  • Success stories that will provide practical and applicable examples for franchised businesses.
  • Interactive workshops with live demonstrations of innovative solutions designed to optimize franchise performance.
  • Specialized sessions focused on critical areas such as digitalization, sustainability, and international expansion.

Innovation and networking in one place

Held on November 13 and 14 at the Convention Pavilion of Casa de Campo in Madrid, the event will take place in a privileged environment for networking and the exchange of ideas. With a schedule from 9:30 AM to 6:30 PM, the Summit will provide a unique platform to establish strategic contacts, explore new business opportunities, and participate in activities that will shape the future of the sector.

The available spots for companies interested in participating are limited, so it is recommended not to miss the opportunity to be part of this transformative event that will redefine the dynamics of the franchise world.