AFAMOUR and SPORTCITIES sign a strategic agreement to drive innovation in public spaces and active urban furniture

Madrid, April 28, 2026

SPORTCITIES and AFAMOUR have formalised a strategic collaboration agreement with the aim of boosting business participation, sectoral innovation and institutional visibility in the field of urban furniture, active public spaces and infrastructure oriented towards citizen well-being.

This agreement marks the incorporation of AFAMOUR as a sectoral and institutional partner within the professional ecosystem of SPORTCITIES, the major event specialising in cities, sport, public space and urban innovation, whose next edition will be held on 21 and 22 October in Valladolid.

The alliance is born from a shared vision: to contribute to the development of more humane, active, sustainable and inclusive cities, promoting public spaces capable of improving the quality of life of their citizens, encouraging physical activity and responding to new urban challenges.

A joint boost for the sector

Through this agreement, both entities will work together to strengthen the presence of companies, institutions and professionals linked to the urban furniture, children's playgrounds, sports equipment and public space design sector.

The main areas of collaboration include promoting the participation of AFAMOUR member companies at SPORTCITIES, developing institutional communications activities, and generating networking opportunities, commercial visibility and knowledge exchange.

On the part of SPORTCITIES, the agreement includes preferential conditions for AFAMOUR member companies, including special discounts on participation packages, access to unlimited professional invitations and greater visibility within the official programme on the topic of active urban furniture.

Exhibiting companies will also be able to benefit from access to commercial opportunities and leads generated during the event, reinforcing the strategic value of the fair as a business and sectoral networking platform.

Institutional statement

Miren Jiménez Azpilicueta, President of AFAMOUR, has highlighted that “the collaboration with SPORTCITIES opens up new opportunities for our member companies and reinforces the role of urban furniture and active spaces as essential elements in building more sustainable, inclusive and people-centred cities.”

For his part, Raúl Calleja, Director of SPORTCITIES, has stated: “This agreement with AFAMOUR represents a strategic step towards consolidating SPORTCITIES as the major meeting point between industry, city, sport and innovation. We share a clear vision of the future of public space as an engine of well-being, social cohesion and urban development.”

A shared vision of the city of the future

With this alliance, AFAMOUR and SPORTCITIES reinforce their joint commitment to creating spaces for meeting, knowledge and innovation, consolidating a collaboration aimed at connecting the sector and continuing to drive the evolution of public space and active urban infrastructure.

About AFAMOUR (Spanish Association of Urban Furniture and Children's Playground Manufacturers)

AFAMOUR is the Spanish Association of Urban Furniture and Children's Playground Manufacturers, a leading body representing the main companies in the sector in Spain. The association promotes quality, innovation, sustainability and safety in the design and development of public spaces, play areas and urban facilities oriented towards citizen well-being.

About SPORTCITIES

SPORTCITIES is the Sports Infrastructure, Equipment and Services Exhibition, a leading professional event dedicated to the connection between city, sport, public space and urban innovation. Organised by Feria Valencia, Feria de Valladolid and Show2Be, it brings together public administrations, companies, experts and sector bodies to drive solutions that foster more active, healthy and sustainable cities.