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SPORTCITIES Expo&Summit is born: The pioneering initiative serving the sports facilities industry

Nace SPORTCITIES
  • Under the slogan "Cities in Motion," SPORTCITIES Expo&Summit is positioned as the first professional trade fair in Southern Europe specializing in infrastructure, equipment, maintenance, and services for sports facilities.
  • The first edition will be held on November 19 and 20 in Valencia, making the city the European epicenter of innovation in urban sports management. It will bring together facility managers, municipal technicians, sports department managers, architects, engineers, service companies, suppliers, and public and private decision-makers.
  • The project, co-organized by Valencia Fair, Valladolid Fair, and the fair operator Show2Be, will be officially presented on May 7th in Valencia Fair, and will be chaired by Mr. Luis Cervera, general director of Sports of the Generalitat Valenciana (Call media HERE)

Madrid, April 30, 2025

The new benchmark event in southern Europe for the entire professional sports facility ecosystem is called SPORTCITIES Expo&Summit and has a 100% Spanish stamp. The project, a pioneer in its sector, has been jointly designed by Feria Valencia, Feria Valladolid and the professional trade fair operator Show2Be, as a response to help accelerate and promote the development, renovation, and construction of sports and active lifestyle facilities in municipalities and natural environments, which is estimated to generate around €3 billion annually in Spain and more than €15 billion in Europe.

With the aim of serving the sector and facilitating connections between all its key players, SPORTCITIES Expo&Summit will bring together public administrations, architects, urban planners, managers and developers, educational centers, sports federations and clubs, consultants and advisors, event organizers, active tourism influencers, and all types of sports venues, both public and private, among others, from November 19th to 20th in Valencia.

SPORTCITIES is committed to being the meeting point for a sector that in 2023 generated 1.2% of total employment in our country, with 247,000 people, according to the 2024 Sports Statistics Yearbook of the Ministry of Education, Vocational Training and Sports.

SPORTCITIES director Raúl Calleja explains the rationale behind this initiative, citing the importance of giving sport the place it deserves in our current lifestyles.

“On the one hand, we have a responsibility as a society to promote increasingly robust and professional lifestyles and healthy habits, and to achieve this, we need projects like SPORTCITIES: a tool serving a growing sector, acting as a social and economic lever and driving the transformation of cities with increasingly more and better spaces for enjoying an active, sporty, and sustainable lifestyle, thanks to a wide network of modernized and technologically advanced sports facilities. Furthermore, sports mobility in cities, as well as sustainable, technological, inclusive, and safe facilities, must be a priority for the resident population and a driving force for active and sports tourism.”

The cities of Valencia and Valladolid will alternate hosting the event annually to ensure comprehensive coverage throughout Spain, following the Diagonal Sports Axis: a model designed to generate synergies between the business, sports, and social fabric of each geographic area and with regional and local institutions.

Official presentation of SPORTCITIES Expo&Summit: we look forward to seeing you on May 7 in Valencia.

The official launch of SPORTCITIES Expo&Summit will take place on May 7th at Feria Valencia (12:30 p.m., Sala Valencia). The event will be chaired by Mr. Luis Cervera, Director General of Sport for the Valencian Government, who will be accompanied by prominent Valencian authorities and institutions.

The Valladolid delegation will be represented by Ms. Mayte Martínez, Councilor for Citizen Participation and Sports of Valladolid, and Víctor Caramanzana Rey, President of the Executive Committee of Feria de Valladolid.

Agenda of the event:

  • 12:00h Registration
  • 12:30 Opening of the event
    • Welcome
    • Institutional interventions
    • Project presentation and market data
  • 13.00h Third time
  • 14.00h Closing

Want to learn more about Sportcities Expo & Summit? We'll tell you all about it in our DOSSIER.

Press & Communication Contact
Leticia Pastor
Tel: +34 600924279
leticia.pastor@show2be.com

Website:
SPORTCITIES - SHOW2BE