SPORTCITIES 2025 presents its ‘Cities in Motion’ Summit: an immersive journey through the ecosystem of the active, healthy and innovative city
Madrid, August 18, 2025
Within the framework of SPORTCITIES 2025, the largest professional meeting of the ecosystem of sports facilities, active urbanism, innovation and sports tourism, the “CITIES IN MOTION” Summit will take place, a high strategic-value congress space distributed across five thematic stages within Hall 5 of Feria Valencia, on November 19 and 20.
This Summit represents a strong commitment to fostering visibility, knowledge transfer and networking among all key stakeholders in the sports and active urban infrastructure value chain: from public institutions and municipal managers to tourism operators, technologists, architects, startups and investors.
Each of these thematic blocks becomes an immersive experience where scenographic design, content curation and the composition of specialized audiences are conceived to activate real, high-value connections.
1. FITNESS4CITIES: Where the present and future of urban and professional fitness are built
This space addresses the evolution of fitness as a backbone of urban wellbeing and as an industry undergoing full technological, digital and social transformation. Led by renowned professional Pere Solanellas, it is conceived as a meeting point for fitness operators, technologists, investors, managers and emerging brands.
2. SPORTAINMENT VENUES: Where major venues combine sport, entertainment and fan experience
A specialized forum on the diversity of uses and commercial activation of large sports spaces and venues. From stadiums and arenas to facilities and sports centers that expand and adapt their offering to concerts, eSports, trade fairs and hybrid events, this stage highlights new forms of operation, equipment, investment and experience.
3. HOSPITALITY & EDUCATIONAL HUB: When tourism becomes an active experience. Empowering the destination proposition through a network of accommodations adapted to the sports and active tourist.
This forum explores how hotels, resorts, campsites and educational centers integrate sport and physical activity as a competitive advantage. Topics include sports tourism, deseasonalization, profitability, sport-linked tourism value propositions, and the creation of wellness ecosystems in destinations and university campuses.
4. SPORTECH LAB: The innovation, research and technology laboratory serving sport and active living for sports facilities
In this block, technological innovation takes center stage. Emerging solutions for facility digitalization, smart management of sports centers, active urban furniture and interactive experiences are presented. A key space for startups, investors and technology managers.
5. SPORTFRIENDLY CITIES: Cities in Motion
The institutional forum of SPORTCITIES. A space where mayors, municipal technicians and urban managers share real success stories around sport as a tool for social cohesion, urban development, health and economic revitalization through sport and active living.
A congress space at the service of business, inspiration and networking
Each thematic block has been designed not only to inspire and generate relevant content, but also to activate concrete business and collaboration opportunities among exhibiting companies, buyers, prescribers and institutional representatives. Participating companies may take part as panelists, success cases, speakers or hosts of sector-specific roundtables, thereby strengthening their positioning before a specialized audience.
SPORTCITIES 2025 redefines the professional event model: it is not just a trade fair, it is an active platform for dialogue, visibility and the transformation of urban space through sport.
Would you like to know more about Sportcities Expo&Summit? We explain it in our DOSSIER
Press & Communication Contact
Leticia Pastor
Tel: +34 600924279
leticia.pastor@show2be.com