SPORTCITIES establishes a strategic alliance with STADIOPLUS to promote the SPORTAINMENT VENUES vertical

Madrid, July 25, 2025

SPORTCITIES, the major professional meeting for sports facilities, active leisure and urban sport, has signed a collaboration agreement with STADIOPLUS, an international benchmark in high-level strategic networking activations and connections, combining innovation, business, technology, entertainment and sport through an exclusive network of elite athletes, entrepreneurs, investors, governments and top decision-makers, to lead the SPORTAINMENT VENUES vertical within the professional congress SPORTCITIES Expo&Summit 2025, which will take place on November 19 and 20 at Feria Valencia.

In this context, the sector will have the opportunity to gather at a professional meeting point designed to connect all involved stakeholders: from public administrations and sports managers to architects, construction companies, operators of high-performance centers, technology providers, medical services and sports tourism companies. This is a need that SPORTCITIES Expo&Summit now seeks to address, a new event that aims to become the benchmark for the sports facilities ecosystem in Spain and Southern Europe.

SPORTAINMENT VENUES: where sport becomes spectacle and opportunity

This new congress scenario explores the future of large sports and multipurpose venues —stadiums, arenas and sports centers— as platforms for entertainment, technology, investment and fan experience aimed at new audiences. The vertical is conceived as a space where new forms of use, operation, content and business models for next-generation sports facilities converge.

The main thematic pillars to be addressed will be: Stadiums and arenas as 360-degree experience centers that increase profitability, usage and impact. Universities and institutions as major investors in sports facilities. Alternative financing for infrastructure and sports centers. International sports academies and training models. Fan engagement and experiential activations.

SPORTAINMENT VENUES is especially aimed at managers and operators of large facilities, architects, investors, event operators, federations, promoters, universities and heads of sports academies.

An alliance with a global vision

Thanks to its international network and leadership in digital activations, STADIOPLUS will be responsible for the conceptualization, coordination and activation of the SPORTAINMENT VENUES vertical, as well as for boosting the international visibility of SPORTCITIES in cities and regions interested in becoming part of the professional networking community through SPORTCITIES.

STADIOPLUS CEO Sebastián López stated that “SPORTAINMENT VENUES represents the convergence of everything that is transforming sports facilities globally: innovation, entertainment, technology, investment and community. We are delighted to join SPORTCITIES to lead this space, connect key players and open new business opportunities.”

For his part, Raúl Calleja, Director of SPORTCITIES, noted that “having STADIOPLUS as a strategic partner is an opportunity to connect the world of sport with new narratives, technologies and professional audiences. This alliance allows us to take SPORTAINMENT VENUES to a new level, with a unique proposition for venues seeking to evolve their usage model and connect with new sports entertainment audiences.”

📍 SPORTCITIES 2025 – Feria Valencia 📅 November 19 and 20, 2025

Would you like to know more about Sportcities Expo&Summit? We explain it in our DOSSIER

Press & Communication Contact
Leticia Pastor
Tel: +34 600924279
leticia.pastor@show2be.com